When Pink Becomes Profit: The Hidden Costs of Awareness Campaigns

Every October, shelves burst into shades of blush and fuchsia as brands don a pink ribbon in the name of breast cancer awareness. But how much of that pink is genuine altruism — and how much is just good marketing? The truth is that for many corporations, pink is a clever branding tool: it boosts sales, improves public image, and gives the illusion of charity — often while contributing little, if anything, to real change. Read more…